“Empowered: Ordinary People, Extraordinary Products” by Marty Cagan and Chris Jones
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that gives guarantees a consistent record of innovation?
Check the newest episode with the review of empowered: Ordinary People, Extraordinary Product by Marty Cagan and Chris Jones.
In the second part of this months podcast, our hosts welcome Marty Cagan for an in depth interview on the book.
About the book
Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
As legendary Silicon Valley coach–and coach to the founders of several of today’s leading tech companies–Bill Campbell said, “Leadership is about recognizing that there’s a greatness in everyone, and your job is to create an environment where that greatness can emerge.” The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment.
As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
The book covers:
- what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products
- recruiting and coaching the members of product teams, first to competence, and then to reach their potential
- creating an inspiring product vision along with an insights-driven product strategy
- translating that strategy into action by empowering teams with specific objectives―problems to solve―rather than features to build
- redefining the relationship of the product teams to the rest of the company
- detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams
EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.
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About the authors
Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.
During his career, Marty has personally performed and managed most of the roles of a modern technology product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management.
As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the author of INSPIRED: How To Create Tech Products Customers Love and co-author of EMPOWERED: Ordinary People, Extraordinary Products.
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